9 Skincare Predictions for 2023

Here are NENA, we love everything to do with skincare. That’s why we, along with our parent company Ironwood Clay, are excited to share these nine skincare predictions for 2023 with you.

Natural, Clean, and Sustainable Beauty -  A Harper’s BAZAAR poll of more than 1,000 women across all ages, races, and ethnicities, discovered more than 60% of women would be willing to spend on new brands if they were offering natural products. More and more people are becoming aware of the environmental impact of their beauty products. In response, brands are introducing more sustainable options, including recyclable packaging, biodegradable ingredients, and reusable containers.  

  • NENA Skincare is EWG Verified. Find out what that means here.

Ingredient Transparency - Where are your product ingredients from? Savvy consumers are now asking more questions about ingredients and product supply chains, with a continued interest in understanding where the ingredients they are putting on their skin are coming from.

  • Find out more about the origins of Glacial Clay here.

Minimalism: With so many skincare products on the market, finding the right products for your skin can be overwhelming and intimidating. Some consumers are turning to a more minimalist approach to skincare. This can involve using fewer products and focusing on high-quality, multitasking formulas that address multiple skin concerns with a single product.

Beauty Subscription Services -  A survey on subscription boxes reported 25% of Americasn are currently receiving a subscription box, and another 32% of respondents plan to subscribe in the next six months. In previous years, NENA has been featured in Ipsy and Simply Beautiful Box and we are excited for more to come in 2023.


Personalization - Everyone’s skin is different. Skincare products that are tailored to an individual's specific needs and concerns are becoming more popular. This can include personalized formulas based on skin type, age, or lifestyle, as well as customizable routines that can be adjusted over time.

Retinol - Retinol is a derivative of Vitamin A and has been shown to help reduce the appearance of fine lines and wrinkles, improve skin texture, and even out skin tone. It works by increasing cell turnover and stimulating collagen production in the skin.  Expect to see more retinol skincare products on the market in 2023.

Niacinamide -  Also known as Vitamin B3, niacinamide is a versatile ingredient that has been shown to have a number of benefits for the skin. It can improve skin tone by evening out skin texture, reducing dark spots, and inflammation and redness in the skin. Expect to see niacinamide in more skincare products in 2023.

Lip Care - After years of masking and covering up our smiles, in 2023, we can finally expect a comeback in lip care. So pucker up and make sure you’re taking care of your lips with exfoliating and hydrating products like our new NENA Overnight Lip Mask!

Product Inclusivity: The beauty industry is becoming more inclusive, with a wider range of products being offered to people of different skin types and tones. From makeup to skincare to haircare, in 2023, we can expect to see more brands focusing on diversity and inclusivity both in product offerings and marketing campaigns.