NENA Skincare 2022 Highlight Reel

For the fourth year in a row, we are sharing our annual ‘highlight reel’ and reflecting on some of NENA Skincare’s milestones and accomplishments in the natural beauty space over the past year. 

Thank you to each and every one of you for your continued support of natural skincare, we are grateful that we can share the power of Canadian glacial clay with you and your skin! Here are 10 things we were proud to accomplish in 2022. 

NENA Clay Mask in Ipsy

At the beginning of 2022, we included our NENA Clay Mask in IPSY, and received over 7,000 4.5 star reviews from excited beauty and skincare enthusiasts.

Launched Mineral Eye Cream

In February 2022, we launched NENA Mineral Eye Cream.  Formulated with our signature Glacial Mineral Water, we’ve also added the nourishing and hydrating benefits of: hyaluronic acid, green tea, pomegranate, caffeine, cranberry oil, bearberry extract, blueberry extract, and sugar maple extract. Together, these naturally-derived ingredients will help firm and depuff the delicate skin around the eyes, and reveal brighter, fresher, and younger looking eyes. 

This easy-to-use skincare product is suitable for all skin types and can be conveniently incorporated into your existing NENA four-step skincare routine whenever you’re looking to bring extra love, care, and attention to your eye area.

Clay Harvesting in Bute Sound

In March 2022, we made a visit to Northern British Columbia to harvest glacial clay. This is something our parent company, Ironwood Clay, has been doing regularly for the past 30+ years.  Ironwood Clay is the only company authorized by the B.C. government to harvest this clay intertidally. We follow strict governmental, environmental, and First Nations community guidelines to ensure this precious Canadian resource is managed as sustainably and respectfully as possible.

Participated in EWG's Earth Day Celebration

In April, we participated in the Environmental Working Group's virtual Earth Day celebration. The four skincare products in our core NENA Skincare product line and our Mineral Serum all bear the EWG Verified mark, meaning we meet EWG's strictest standards for health and safety, avoiding any of the ingredients in their "Unacceptable List" and provide full transparency of ingredients, including fragrance. See our EWG ranking here.

Inclusion in the Pure Beauty Global Awards box

In May 2022, we were included in the UK-Pure Beauty Global Awards box. This was one of the first times NENA was available to a European audience.

photo source:

All NENA products are now Silicone-Free

As a commitment to continually improve our products to be simple, clean and sustainable, as of June 2022, all NENA skincare products are now silicone-free, including our NENA Moisturizing Cream.

NENA is on TikTok!

In the summer, we had fun launching our TikTok account @NENAGlacial. Are you following us there yet?

Inclusion in the Simply Beautiful Box

Also in the summer, we were included in Simply Beautiful’s Summer 2022 Editor’s Box with our Mineral Eye Cream.

NENA wins silver in the 2022 Global Green Beauty Awards

In August 2022, NENA Clay Mask won a silver award in the 2022 Global Green Beauty Awards in the Best Wellbeing Product category. The Global Green Beauty Awards celebrate the beauty and skincare industry's move towards making their products, packaging, and sourcing more kind to the planet and to our skin. 

In 2022, they received an incredible 400+ product submissions, all of which had green, clean or eco-friendly qualities. Winners were chosen by a panel of 6 beauty experts on two factors: the products themselves and how they worked on their panel of judges, and secondly, how the products’ green and clean credentials fit the category.

Launched Micellar Water and Lip Mask

In November 2022, just in time for the holiday season, we added two new NENA Skincare products to our family of glacial clay skincare products: NENA Overnight Lip Mask and NENA Micellar Water.


Giving Back to Food Banks Canada 

Finally, to end off the year, all December long we'll be donating 10% of proceeds on all online orders to Food Banks Canada. For orders over $100, we'll double our donation to 20%.